Leap Conventions campaign codes track the performance of your marketing campaign. Use campaign code links for Father's Day sales, another for Mother's Day, another for Memorial Day, etc.  This way, you can see how effective your messaging and timing are.

Access

Campaign codes can be found from the sidebar - Marketing > Campaign Codes

Creating a Campaign Category

Campaign code categories allow the organizer to create various custom categories. This is helpful as you can easily filter by these categories and generate reports based on them.

1. Select Campaign Code Categories
2. Select Add a Campaign Code Category
3. Enter the custom category in the Category Name field
4. Select Create Campaign Code Category
5. The category is now saved!

On the overall Campaign Codes page, it is possible to now filter Campaign Codes that live within the various categories:

The categories are assigned when creating a campaign code.

Creating a Campaign Code

1. From the main Campaign Codes page, select Create a Code
2. Select a category for this code
3. Enter the code text with no spaces
4. Add any custom notes to describe what this code is for
5. Select Create Code to save it

Managing Campaign Codes

From the main Campaign Codes page, you can manage the various codes that you have created.

• Use the Search Term field to search any of your codes
• Use the Category To View dropdown to view codes based on an assigned category
• Select Clear to remove any search terms or category filters

Campaign Code Conversion Time

Here, you can set how long the campaign code conversion time will be. The default is 24 hours.

This conversion time refers to how long the cookie lasts to track a conversion from the initial click. If it's set to 24 hours, and someone clicks on a link and doesn't make an immediate purchase, if they do so within the next 24 hours, the cookie will still track the conversion.

1. Select Update next to “campaign code conversion time is set to 24 hours”
2. Enter a custom time (in hours) in the selection field
3. Select Update Campaign Code Settings

Campaign Code Table

• Category - Displays the category assigned to the campaign code
• Code Name - Displays the campaign code name/title
• Clicks - Displays how many times an associated URL was used/clicked
• Conversions - Displays the conversion values as a percentage
• Value - The monetary value from ticket purchases on associated links
• Notes - Displays any custom notes that were added during the creation of the campaign code
• Links (Generate Link button) - Use the Generate Link button to direct traffic to a direct purchase link or a purchase page using a tag. The drop-down link is a generic purchase page link. You can use either. You can ‘generate link’ and paste it on Facebook or Instagram to track impressions and conversions related to that link.
• Created - Displays the date the campaign code was created
• Actions - Provides a further layer of options to manage the campaign code: